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    中国(四川)春季国际茶业博览会

    [展会时间轴]  发布时间:2021/3/30 11:15:54
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  • 展会时间:2021年4月29日---5月2日 展会地点:成都世纪城新国际会展中心

    中国(四川)春季国际茶业博览会


    图片


    国(四川)春季国际茶业博览会在成都世纪城新国际会展中心举行;


    主办单位:中国茶叶学会、四川省川茶品牌促进会、四川省精制川茶产业联盟、四川省市场营销协会

    承办单位:四川省博览经济发展有限公司


    展会介绍

    中国***建党100周年、“***”开局之年,也是实施川茶产业高质量发展、协同共建成渝现代高效特色农业带的关键之年。为贯彻省委全会精神,在新发展格局下加快建设“10+3”现代农业体系,擦亮川茶金字招牌,推动川渝现代农业加快形成优势互补、高质量发展的区域经济布局,由四川省农业农村厅、四川省经济和信息化厅、四川省商务厅、四川省文化和旅游厅、四川省经济合作局支持举办的四川国际茶业博览会将在成都举办。

    为给全国茶行业、生产企业、经销商、茶叶消费者、茶文化爱好者及上下游产业链打造专业化、国际化、高规格的茶业盛会,茶博会呈现五大新看点。


    本届亮点

    (一)规模再次扩大,品质持续提升

    本届茶博会规划面积7万平米,比上届扩大1万平米,新增非遗茶文化及文创精品馆。并首次增设企业服务展区,引入5G科技赋能、服务、金融、电商等平台机构,为企业提供技术支撑服务和渠道拓展服务。

    (二)首创茶业电商节,坚持双线办展

    聚焦新模式、新业态、新场景,本届茶博会继续采取双线办展模式,同步举办线上茶博会,并首次创新举办茶业电商节,帮助企业拓展线上销售。

    (三)办好采购商大会,增强交易实效

    专门成立买家邀请工作专班,邀请西部各省区(市)、全国重点大型采购商及从事茶叶出口业务的跨境电商赴会,大会专门设置“采购洽谈区”,为展商提供采购对接洽谈平台。

    (四)抓好重大活动,提升展会价值

    借助“庆十年茶博·迎百年党庆”契机,站在“***”开局之年,精心策划办好重大活动,扩大茶博会在全行业和国内外的影响。

    (五)加大宣传推广,提升展会影响

    组织好中央驻川、省市主流媒体、市州区域媒体和各类新媒体,重点做好主产市(县)、品牌企业的宣传推广;加大专业渠道的广告投放,扩大目标人群的精准邀请。


    展馆规划

    本届展会规划面积7万平方米。设置:精制川茶馆(2万平米)、名茶精品馆(2万平米,其中增设“川渝合作展区”)、产业融合及国际贸易馆(1万平米)、茶器艺术馆(1万平米)、非遗茶文化及文创精品馆(1万平米)等主题馆。首次专门规划企业服务展区,创新引入5G科技赋能、服务、金融、电商等平台机构,为企业提供技术支撑服务和渠道拓展服务。


    展品范围


    (1)六大茶类及新式茶饮、茶叶深加工产品


    (2)八大名窑及各类材质茶器具


    (3)茶空间生活用品:红木、根雕、香道、插花、茶服、字画等


    (4)茶机械、茶肥、茶包装


    (5)茶旅游景区及康养地产


    Organizers: China Tea Society, Sichuan Tea Brand Promotion Association, Sichuan Province Refined Sichuan Tea Industry Alliance, Sichuan Marketing Association

    Contractor: Sichuan Expo Economic Development Co., Ltd


    Introduction to the exhibition


    The 100th anniversary of the founding of the Communist Party of China and the opening year of the 14th Five-Year Plan are also the key years for the implementation of the high-quality development of the Sichuan tea industry and the construction of a modern and efficient agricultural belt in Chongqing. In order to carry out the spirit of the plenary session of the provincial committee, speed up the construction of a "10-3" modern agricultural system under the new development pattern, polish the sichuan tea gold signboard, and promote the modern agriculture of Sichuan and Chongqing to accelerate the formation of complementary advantages, high-quality development of the regional economic layout, by the Sichuan Provincial Agriculture and Rural Affairs Department, Sichuan Provincial Economic and Information Technology Department, Sichuan Provincial Department of Commerce, Sichuan Provincial Department of Culture and Tourism, Sichuan Provincial Economic Cooperation Bureau supported by the Sichuan International Tea Expo will be held in Chengdu.


    In order to give the national tea industry, production enterprises, distributors, tea consumers, tea culture enthusiasts and upstream and downstream industrial chain to create a professional, international, high-spec tea industry event, tea fair will present five new points of view.


    Highlights of the year


    (1) The scale is expanded again, and the quality continues to improve


    The tea fair planning area of 70,000 square meters, an expansion of 10,000 square meters over the previous session, the addition of non-relict tea culture and cultural creation boutique. And for the first time to set up an enterprise service exhibition area, the introduction of 5G science and technology empowerment, services, finance, e-commerce and other platform institutions, to provide enterprises with technical support services and channel development services.


    (2) The first tea industry e-commerce festival, adhere to the two-line exhibition


    Focusing on the new model, new industry, new scene, this tea expo will continue to adopt a two-line exhibition mode, synchronously hold online tea fair, and for the first time innovatively hold the tea industry e-commerce festival, to help enterprises expand online sales.


    (3) To hold a good buyer's conference and enhance the effectiveness of the transaction


    Specially set up a special buyer invitation work class, invited the western provinces and regions (cities), the country's key large-scale buyers and engaged in tea export business cross-border e-commerce to attend the meeting, the General Assembly set up a special "procurement negotiation area" for exhibitors to provide procurement docking negotiation platform.


    (4) Make good efforts to enhance the value of the exhibition


    With the opportunity of "Celebrating the 100th Year tea Bo Ying 100th Party Day", standing in the opening year of the "14th Five-Year Plan", carefully planned to organize major events to expand the influence of the tea expo throughout the industry and at home and abroad.


    (v) Increase publicity and promotion to enhance the impact of the exhibition


    Organize the central government in Sichuan, provincial and municipal mainstream media, municipal and state regional media and all kinds of new media, focusing on the main production city (county), brand enterprises publicity and promotion;


    Pavilion planning


    The exhibition is planned to cover an area of 70,000 square meters. Settings: Refined Sichuan Tea House (20,000 square meters), famous tea boutique (20,000 square meters, including the addition of "Chuan-Yu cooperation exhibition area"), industrial integration and international trade hall (10,000 square meters), tea art museum (10,000 square meters), non-relict tea culture and cultural boutique (10,000 square meters) and other theme pavilions. For the first time, the enterprise service exhibition area was specially planned, and the innovation introduced 5G technology empowerment, service, finance, e-commerce and other platform institutions to provide technical support services and channel development services for enterprises.


    The scope of the exhibits


    (1) Six tea and new tea, tea deep processing products


    (2) Eight famous kilns and all kinds of materials tea appliances


    (3) Tea space daily necessities: redwood, root carving, incense, flowers, tea suits, paintings and so on


    (4) Tea machinery, tea fertilizer, tea packaging


    (5) Tea tourist attractions and health real estate

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    信息来源:会展号 浏览:67363次
    信息标签:成都茶博会|四川茶博会
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